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Free TV live streaming software:Another organization has released the top 5 glob
Recently, market research firm Counterpoint Research released data stating that global TV market shipments remained sluggish in the first quarter of this year, with a year-on-year decrease of 4%.

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Although the global color TV market remained sluggish in the first quarter, the ranking of the top five global brands did not change: Samsung ranked first with a market share of 16%, while Hisense (10%) TCL (10%) LG Electronics (9%) and Xiaomi (5%) rank 2-5 respectively.

In addition, Counterpoint Research stated that Samsung not only ranked first in sales volume in the first quarter, but also ranked first in sales market share, sales volume of large screen TVs over 70 inches, and the proportion of high-end TVs worth $2000 (over ten thousand yuan).

An industry expert told Audiovisual Circle that from the data from Countpoint Research, the following points are worth interpreting.

Firstly, The standoff between China and South Korea is evenly matched. From the market share data, the sum of Samsung and LG is 25%, which is exactly equivalent to Hisense TCL、 The sum of Xiaomi and these three. This means the formation of a "head-on confrontation" pattern between China and South Korea in the global color TV market.

In addition, with Hisense TCL and other brands are further rising in the global color TV market, and in the next two to three years, Hisense and TCL will seize the opportunity to surpass the dominant position of Korean brands in the global market, which may not be an impossible task.

Meanwhile, two of the top three global color TV brands are Chinese brands, which will deepen the brand awareness of the Chinese color TV industry among overseas consumers in more countries and regions around the world. This is a new glory for Chinese color TV brands, and its greater significance lies in further creating a "high" era for Chinese brands in the global market, bringing about a further transformation from "big to strong".

Secondly, behind Samsung's "quantity first" reputation, it may provide more inspiration for the Chinese color TV industry. From the perspective of market share in the first quarter, although Samsung and Hisense Compared to TCL, there is only a 6 point gap, setting a new low in sales gap in recent years.

However, it is worth noting that. Samsung's leadership in two key indicators in the global color TV market should be more worthy of industry attention and envy: its eye-catching performance in high-end large-sized TVs and over 10000 yuan ultra high-end TVs.

According to Counterpoint Research data, Samsung ranked first in the shipment volume of large screen TVs over 70 inches and the proportion of high-end TVs worth over $2000 in the first quarter. From this data, it can be seen that behind Samsung's TV volume, it also has a grasp on the trend of high-end large screens.

The reason why Samsung can compete against high-end brands in the global color TV market is mainly because on the one hand, Samsung has been the number one color TV brand for 18 consecutive years, bringing strong "brand strength" and giving consumers a clearer understanding of high-end brands. On the other hand, it is also because of the use of MICRO LED New QD-OLED products Neo QLED、 Multiple differentiated high-end series products such as laser displays, 8K, and AI technology have maintained a leading position on the market supply side.

Experts have pointed out that Samsung has a strong performance in high-end screens priced at tens of thousands of yuan, which is particularly worth learning from among industry colleagues. Analysis suggests that local brands have reached a new height in catching up with each other in terms of scale and quantity, but there is still a need for some hard breakthroughs in the high-end competition that is close to the peak. Among them, seizing new technological opportunities is a significant directional issue.

The most important step for Chinese color TV brands in this regard is to increase their scale while enhancing their commercial value, unit price, and high-end proportion. This is the new direction for future development.

Fortunately, industry leaders have already begun their high-end layout. For example, Hisense has continuously strengthened its high-end overseas strategy in recent years, and has clearly proposed solutions for larger and leading laser TVs with higher image quality Market goals and research and development plans for ULED TV products.

At present, Hisense has formed ULED The coexistence of various technologies and product routes, such as OLED and laser display. It is also this persistence in technological investment and accumulation that has led Hisense TV to break through its high-end development and hold up its position, and is now bearing fruit and achieving impressive performance.

Hisense's shipment volume in the European market increased by 35.9% year-on-year in the first quarter; In the 85+large screen TV market, Hisense TV shipments increased by 49.7% year-on-year; In the 100+large screen TV market, the shipment volume of Hisense series TVs increased by 8.5 times year-on-year. At the same time, the laser television track opened up by Hisense has allowed Chinese television to enter the high-value market of $3000-5000, exploring new paths for Chinese television brands to achieve global high-end leadership.

Against the backdrop of the AI wave sweeping the global technology industry, Hisense has also adopted the Star Sea model AI image quality chips The deep layout of a series of AI architectures, such as the ULED X full scene AI computing graphics platform, has taken the lead in shouldering the banner of global TV AI technology innovation and development. With the accumulation and release of AI capabilities, Hisense TV is expected to gradually expand and strengthen in the global television market.

Industry insiders have stated that after becoming a battleground for big screens, the competition in the high-end product market dominated by big screens may determine the fate and market ecological position of future global top TV brands.

Currently, Hisense TCL and other Chinese color TV companies have already reached an advanced level in terms of technological capabilities in high-end television, competing with global color TV brands; But currently, there is still a lack of accumulation in brand culture radiation ability and global market recognition. Follow up with Hisense TCL and other brands adhere to the strategies of "independent brand going global", "high-end going global", and international marketing. We believe that this will bring deeper brand awareness to consumers in overseas markets and help the Chinese color TV Legion deliver a more "quantity and quality" future answer in the global color TV market.
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