The main reasons for the ban on online television broadcasting by radio and television are as follows: 

1 Protect traditional radio and television media and respond to the impact of new media. Due to its unique advantages in content, technology, and channels, internet television has become the most likely subject to challenge or even subvert traditional broadcasting and television media, which has also caused significant impact and impact on cable television; 

2. It is conducive to controlling the dominant and managerial power in the ideological field. Strengthening control over the dissemination of audiovisual programs is also necessary to defend mainstream values; 

3. Create a favorable market environment and order for the development of the TV drama industry. Some viewers have reported that some popular movies and TV shows purchased by online video platforms have violated the legitimate rights and interests of consumers by adopting payment based viewing methods such as advanced on-demand, which has sparked social discussions; At the same time, there is a problem of individual film sources carrying harmful information, so it is necessary for relevant departments to increase their regulatory efforts to maintain a normal industry ecological order and ensure that the basic interests of the people are not violated. 

4.In order to adapt to the spiritual and cultural needs of the masses in the new era and elevate them to a new level. This is conducive to promoting the great development and prosperity of China's digital cultural industry, accelerating the improvement of the cultural quality of the entire nation, and achieving the goal of socialist spiritual civilization construction. 

5. It is a requirement to implement the national "three network integration" strategy deployment. "Triple network integration" refers to a new type of system for the interconnection and bi-directional competition development between telecommunications networks, broadcasting networks, and the Internet. In recent years, with the emergence of a series of new network-based services such as IPTV and OTT TV, this problem has become particularly prominent. The implementation of this measure will help break down institutional barriers, further optimize resource allocation, promote technological innovation achievements, benefit the people, and better serve the growing needs of the people for a better life. 

6. The problems inherent in online television also need to be rectified and improved. For example, issues such as copyright and disorderly fees require relevant departments to introduce policies to regulate the development of the industry, ensuring that consumer rights are not harmed while also promoting the healthy development of the industry. In addition, regulations such as "salary restrictions", "collection restrictions", and the prohibition of changing channel time slots without authorization are all aimed at preventing capital's excessive profit seeking behavior from disrupting the allocation of high-quality resources and fair competition rules in the market.  IPTV

7. The country is paying increasing attention to the protection of intellectual property, which is also one of the important reasons. 8. Improve the quality of life of residents and meet the personalized viewing needs of the public. Adjusting the playback according to the actual situation is a positive response to the policy, which can allow more people to see their favorite movies while reducing many cumbersome procedures and unnecessary troubles for the country. 9. Strict crackdowns have been imposed on some units or individuals who illegally use the public broadcasting system to publish illegal and irregular content, thereby purifying the cyberspace. This has played a deterrent role to a certain extent and also helps to curb the occurrence of illegal activities, providing the public with a clear online world environment. In summary, it is the main reason why broadcasting and television prohibit the broadcast of online television! In short, the above measures are all aimed at making our lives more beautiful and harmonious, and jointly creating a healthy and orderly cultural atmosphere. It should be noted that the implementation of these policies may affect the user experience and usage habits, but these are necessary adjustments that must be made to ensure the legitimate rights of users and social stability.