The shipment volume of China's tablet market for the whole year of 2023 decreased by 4.5% year-on-year, and is still undergoing an adjustment cycle after continuous increases.

IDC believes that the development momentum of China's tablet computer industry is good, benefiting from the positive impact of internal and external factors. The development of the industry is different from that of last year's epidemic period in terms of changes in market participants and product shipments. Tablets are moving out of the home to become one of the personal mobile computing terminals, which is mainly driven by changes in social lifestyle and internal technical factors such as mobile Internet multimedia technology, terminal platform capabilities, screen technology and high-performance storage.

From the overall price trend of tablet computers in the fourth quarter of 2023, we can observe that brand manufacturers are launching more cost-effective products through the "Double Eleven" and year-end promotional seasons. This approach has gained more new customers for the brand and increased the brand's market share. According to IDC data, the average unit price of the Chinese tablet market in the fourth quarter of 2023 decreased by 2.5% compared to the previous quarter.

Looking at the price range, in the fourth quarter of 2023, compared with the same period last year, the market share of products below RMB 2000 increased significantly, while the market share in the high price range above RMB 4000 decreased rapidly.